New School! New Dragon! New Logo!

The Duxbury Public Schools identity and style guide is a graphics system designed to reflect the mission and values of the Duxbury Schools community. The elements are versatile while maintaining a sense of cohesion throughout the brand. The district strongly encourages use of a this new dragon and typeface for consistent identification of our unique brand. The Duxbury Public Schools Style Guide with the dragon logo and typeface may be used in a variety of applications. Please refer to the identity guide here and supporting files listed below.
 
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Background

In late 2013, a committee appointed by Dr Tantillo sought to establish a consistent visual identity for the school district with rollout to coincide with opening of the new co-located Duxbury Middle School and Duxbury High School in 2014. In early 2014, the School Committee accepted the recommendation of the dragon logo design committee to adopt an original dragon illustrated by Caroline O’Connor, Duxbury High School Class of 2014 for use as the new logo for Duxbury Public Schools. The identity guide was developed to support the application of the new dragon throughout the district.

Identity Guide

Style Guide
Duxbury Public Schools Style and IdentityGuide

Standard Files

Dragon Donts A document showing how not to apply the identity elements. PDF File

Dragon Black Single color version of new dragon. Suitable for black and white applications. JPG File PDF File
Dragon Color
Full color version of new dragon. JPG File
PDF File
Dragon Simple Color
Simplified color version of new dragon. Suitable for applications in which color is desired, but complex color is not applicable. JPG File
PDF File
Dragon Green
Single color version of new dragon. JPG File
PDF File
Alden Logo
Alden School logo using new font specification and new dragon. JPG File
PDF File
Chandler Logo
Chandler School logo using new font specification and new dragon. JPG File
PDF File
DHS Logo
DHS logo using new font specification and new dragon. JPG File
PDF File
DMS Logo
DMS logo using new font specification and new dragon. JPG File
PDF File
DPS Logo no dragon
Text only version of district logo using new font specification. JPG File
PDF File
District with Dragon
District logo using new font specification and new dragon. JPG File
PDF File
DPS Primary Colors
The main/leading colors in use in the new dragon and identity program.
 PDF File
Secondary Colors
Secondary/complimentary colors in use in the new dragon and identity program.
 PDF File
Alternate Secondary Colors
Alternate secondary/complimentary colors in use in the new dragon and identity program.
 PDF Files
Copperplate font
Copperplate. The main font used in the new identity system. This font is standard on PCs and Apple computers. Sample of Copperplate
Free download
Arial font
Arial. Sans serif font for text selected to complement the main font. This font is standard on PCs and Apple computers. Sample of Arial
Palatino font
Palatino. Serif font for text selected to complement the main font. This font is standard on PCs and Apple computers. Sample of Palatino

Questions? Need help? Please ask!

Athletic Specific Files

The identity program includes elements specifically designed for athletic applications. From uniforms and banners to booster collateral and car stickers, please refer to the elements here. If you need something you don't see, please ask for help.
 
Dragon Donts A document summarizing how not to apply the identity elements PDF File

D Dragon Logo
Large D with the dragon head and Duxbury logo. JPG File
PDF File
D Dragon
Large D with dragon head. JPG File
PDF File
Dragon head
Dragon head alone. JPG File
PDF File
Dragon with Logo
Full dragon with Duxbury logo in black. JPG File
PDF File
Dragon with Logo Color
Full dragon with Duxbury logo in full color. JPG File
PDF File
Dragon with Logo simple color
Full dragon with Duxbury logo using simplified colors. JPG File
PDF File
Logos Color
Samples of the Duxbury logo in full color. JPG File
PDF File
Logos black
Samples of the Duxbury logo in black. JPG File
PDF File
Sport logo samples
A sample of sport-specific logos. More can be created. JPG File
PDF File
Sport specific ovals
A sample of sport specific ovals. More can be created. JPG File
PDF File
DPS Primary Colors
The main/leading colors in use in the new dragon and identity program.
 PDF File
Secondary Colors
Secondary/complimentary colors in use in the new dragon and identity program.
 PDF File
Alternate Secondary Colors
Alternate secondary/complimentary colors in use in the new dragon and identity program.
 PDF Files
Copperplate font
Copperplate. The main font used in the new identity system. This font is standard on PCs and Apple computers. Sample of Copperplate
Free download
Arial font
Arial. Sans serif font for text selected to complement the main font. This font is standard on PCs and Apple computers. Sample of Arial
Palatino font
Palatino. Serif font for text selected to complement the main font. This font is standard on PCs and Apple computers. Sample of Palatino
 
Questions? Need help? Please ask!

Sample Applications

A sample of ways the new dragon and logo can be applied to school and district print matter.
Business card
Sample business card JPG File
PDF File
letterhead 1
Letterhead sample 1 JPG File PDF File
letterhead 2
Letterhead sample 2 JPG File PDF File
Dragon Flyer
DHS student newspaper JPG File
PDF File
Registration packet
Student registration packet JPG File 1 JPG File 2 PDF File
Dragon Donts A document summarizing how not to apply the identity elements PDF File

DPS Primary Colors
The main/leading colors in use in the new dragon and identity program.
 PDF File
Secondary Colors
Secondary/complimentary colors in use in the new dragon and identity program.
 PDF File
Alternate Secondary Colors
Alternate secondary/complimentary colors in use in the new dragon and identity program.
 PDF Files
Copperplate font
Copperplate. The main font used in the new identity system. This font is standard on PCs and Apple computers. Sample of Copperplate
Free download
Arial font
Arial. Sans serif font for text selected to complement the main font. This font is standard on PCs and Apple computers. Sample of Arial
Palatino font
Palatino. Serif font for text selected to complement the main font. This font is standard on PCs and Apple computers. Sample of Palatino
 
Questions? Need help? Please ask!

Fonts and Colors

Copperplate font
Copperplate. The main font used in the new identity system. This font is standard on PCs and Apple computers. Sample of Copperplate
Free download
Arial font
Arial. Sans serif font for text selected to complement the main font. This font is standard on PCs and Apple computers. Sample of Arial
Palatino font
Palatino. Serif font for text selected to complement the main font. This font is standard on PCs and Apple computers. Sample of Palatino

 
 
DPS Primary Colors
The main/leading colors in use in the new dragon and identity program.
 PDF File
Secondary Colors
Secondary/complimentary colors in use in the new dragon and identity program.
 PDF File
Alternate Secondary Colors
Alternate secondary/complimentary colors in use in the new dragon and identity program.
 PDF Files
 
Questions? Need help? Please ask!
 
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